About Spielwarenmesse
Spielwarenmesse is the world's largest trade fair for toys, hobby and leisure, held annually at the Exhibition Centre Nuremberg in Germany. Organised by Spielwarenmesse eG, it is the key meeting point for the international toy industry, bringing together manufacturers, licensors, retailers and buyers from around the globe. Open only to trade professionals, the fair presents new products across all categories, from dolls and wooden toys to model railways and electronic games, and sets the trends for the coming toy year.
Event Focus
Lifestyle Products | Dolls & Soft Toys | Baby & Infant Articles | Wooden Toys | Sustainable Toys | School Articles & Stationery | Creative Design | Technical & Educational Toys | Electronic Toys | Model Construction & Railways | Sports & Outdoor | Festive & Carnival Articles | Games & Books | Licensing
Event Highlights
2,300+ Exhibitors from 65+ Countries and 58,000+ Trade Visitors from 120+ Countries make Spielwarenmesse the global hub of the toy business. The event features the ToyTrends showcase, the New Product Gallery, the ToyAward for outstanding innovation, a dedicated licensing area, the StartupArea for young companies, the Toy Business Forum with expert talks, and five days of intensive ordering and networking.
Why Attend
Spielwarenmesse is where the toy year begins. Discover thousands of new products before they reach the shelves, spot the trends that will drive sales, and meet established brands alongside innovative newcomers. Connect with international manufacturers and licensors, place orders directly at the stand, and gain valuable market insights from industry experts. Spielwarenmesse is essential for anyone involved in toy retail, wholesale, purchasing, product development and licensing.
Organizer
Spielwarenmesse eG